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AGRIP – Call for proposals for simple programmes 2025 – Promotion of agricultural products – 2025

AGRIP – Promotion of agricultural products programme aims at promoting measures for agricultural products intended to open up new markets and helping agricultural organisations to promote EU agri-food products into international markets, and to raise awareness among consumers of the efforts made by European farmers to provide quality products.

2025-04-23
87 millions euro
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Appeal framework

Call reference AGRIP-SIMPLE-2025
Program AGRIP (Promotion of agricultural products programme)
Institution European Commission
Sectors Agriculture & Fisheries Business & Industry Citizenship & Human Rights Cooperation & Development Culture, Media & Communication Education & Training Environment & Climate Health Research & Innovation Territorial Development
Beneficiaries Association & NGO Consular Chamber & Agency EU & International Organisation Large company (> 250 employees) Local Authority & Affiliated Entity Media & cultural organisation Smes & Start-Ups (< 249 Employees) State administration & affiliated entities

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Call reference

AGRIP-SIMPLE-2025



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Priorities and funded actions

Objectives

  • To increase awareness of the Union quality scheme and to enhance the competitiveness and consumption of products registered under a Union quality scheme
  • To increase awareness of the Union quality scheme on organic production and to enhance the competitiveness and consumption of organic products
  • To increase the awareness of the Union sustainable agriculture practices beneficial for the climate, the environment and animal welfare
  • To increase the consumption of fresh fruit and vegetables in the internal market in the context of balanced and healthy dietary practices
  • To increase the awareness of the merits of Union agricultural products by the European consumers and to enhance the competitiveness and consumption of Union agri-food products
  • To enhance the competitiveness and consumption of Union agri-food products in these targeted countries (China, Japan, South Korea, Taiwan, Canada, USA, Mexico)
  • To enhance the competitiveness and consumption of Union agri-food products around others targeted regions
  • To increase the awareness of the Union sustainable agriculture practices beneficial for the climate, the environment and animal welfare by the European consumers

Priorities 

  • Priority 1: to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices
  • Priority 2: to enhance the competitiveness of the concerned Union agri-food products, raise their profile and increase their market share

Among financed actions  

  • Information and promotion campaigns
  • Communication tools (advertising, website…)

 Eligibility 

  • Be a public or private entity
  • Be an EU Member States (including overseas countries and territories)
  • Be a trade or inter-trade organisation, established in a Member State and representative of the sector or sectors concerned in that Member State
  • Be an EU trade or inter-trade organisations representative of the sector or sectors concerned at EU level

 Additional information 

  • Initial duration of the action: between 12 and 36 months
  • Contact: REA-AGRIGRANTS@ec.europa.eu

Useful 

Financement
  • Total budget of the call: 87 millions euro
  • Budget per topic:
    • AGRIP-SIMPLE2025-IM-EU-QS: 9 millions euro
    • AGRIP-SIMPLE2025-IM-ORGANIC: 10 millions euro
    • AGRIP-SIMPLE-2025-IM-SUSTAINABLE: 6 millions euro
    • AGRIP-SIMPLE-2025-IM-FRESH-FV: 9.100.000 euro
    • AGRIP-SIMPLE-2025-IM-CHARACTERISTICS: 5 millions euro
    • AGRIP-SIMPLE-2025-TC-ASIA: 16.300.000 euro
    • AGRIP-SIMPLE-2025-TC-AMERICAS: 9.300.000 euro
    • AGRIP-SIMPLE-2025-TC-OTHERS: 17.300.000 euro
    • AGRIP-SIMPLE-2025-TC-ORG-SUST: 5 millions euro
  • Amount of the grant: not limited
  • Funding rate: between 70% and 90% of the total eligible costs

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