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AGRIP – Call for proposals for multi programmes 2025 – 2025

AGRIP – Promotion of agricultural products programme aims at promoting measures for agricultural products intended to open up new markets and helping agricultural organisations to promote EU agri-food products into international markets, and to raise awareness among consumers of the efforts made by European farmers to provide quality products.

2025-04-23
35 milion euro
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Appeal framework

Call reference AGRIP-MULTI-2025
Program AGRIP (Promotion of agricultural products programme)
Institution European Commission
Sectors Agriculture & Fisheries Business & Industry Citizenship & Human Rights Cooperation & Development Culture, Media & Communication Education & Training Environment & Climate Health Research & Innovation Territorial Development
Beneficiaries Association & NGO Consular Chamber & Agency EU & International Organisation Large company (> 250 employees) Local Authority & Affiliated Entity Media & cultural organisation Smes & Start-Ups (< 249 Employees) State administration & affiliated entities

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Call reference

AGRIP-MULTI-2025



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Priorities and funded actions

Objectives

  • To increase awareness of the Union quality scheme and to enhance the competitiveness and consumption of Union agri-food products registered
  • To highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment and animal welfare
  • To increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices

Priorities  

  • Priority 1: To further increase the levels of recognition of the EU organic logo by the European consumers and increased knowledge of the information the organic logo aims to provide
  • Priority 2: To increase the awareness of the merits of Union agricultural products by the consumers and to enhance the competitiveness and consumption of the concerned Union agri-food products

Among financed actions

  • Information and promotion campaigns
  • Communication tools (advertising, website)

Eligibility 

  • Be a public or private entity
  • Be an EU Member States (including overseas countries and territories)
  • Be a trade or inter-trade organisation, established in a Member State and representative of the sector or sectors concerned in that Member State
  • Be an EU trade or inter-trade organisations representative of the sector or sectors concerned at EU level

Additional information

  • Initial duration of the action: between 12 and 36 months
  • Contact: REA-AGRIGRANTS@ec.europa.eu

Useful 

Financement
  • Total budget of the call: 35 million euro
  • Budget per topic:
    • AGRIP-MULTI-2025-IM: 3.100.000 euro
    • AGRIP-MULTI-2025-IM-ORGANIC: 5.400.000 euro
    • AGRIP-MULTI-2025-IM-SUSTAINABLE: 7.400.000 euro
    • AGRIP-MULTI-2025-IM-FRESH-FV: 3.600.000 euro
    • AGRIP-MULTI-2025-TC-ALL: 12.500.000 euro
    • AGRIP-MULTI-2025-TC-ORG-SUST: 3 million euro
  • Amount of the grant: not limited
  • Funding rate: up to 85% for EU member states of the total eligible costs (up to 80% for beneficiaries from other countries)

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